Plan · Operate · Create — India's only end-to-end AI business platform
AI does the work.You run the show.
From GeM bid prep to lead discovery, content planning, and AI-generated visuals — one account, one agent, every lane of your business. Free AI tools to start. Upgrade only when you need more output.
Founding Member · 100 seats at 50% off · 150 AI credits free
Everything your MSME can do on GemSetu
Feel the power first
40+ AI tools. Free. No card.
SWOT, ad copy, proposals, pricing — AI that helps you think and ship faster. Use them to feel what empowered work feels like before you spend anything.
AI products · one wallet
The complete AI stack for Indian MSMEs
Plan with free tools and your agent. Operate GeM, leads, and content. Create brand visuals and video — India's only end-to-end provider in one login.
AI on government sales
GeM Procurement
AI reads tender PDFs, builds submission packets, tracks orders, and drafts payment follow-ups — so you compete on GeM without a dedicated bid cell.
- ✓AI-matched alerts for tenders you can win
- ✓Checklists and document packets in minutes
- ✓AI-drafted CRAC and SCN responses
AI on customer discovery
Lead Finder
AI scans public conversations, scores who is ready to buy, and drafts replies in your language. You choose what to send — AI never posts for you.
- ✓AI intent scoring on real buyers
- ✓Reply drafts you edit and send
- ✓Risky threads filtered before you see them
AI on social content
Content Planner
AI reads your website, plans campaigns, and drafts a month of hooks, scripts, and captions. You own the voice — AI does the blank-page work.
- ✓AI-planned carousels, reels, and posts
- ✓Copy in English, Hindi, Hinglish, Tamil, and more
- ✓Optional AI images with your own API key
Create · visuals & video
Create Studio
Turn a plain-language brief into product photos, reels, and UGC-style influencer ads. You connect your Studio wallet — GemSetu writes the prompt and proxies the render with no markup.
- ✓Image and video studio on Growth+
- ✓AI Influencer workflows on Pro+
- ✓Content Planner hands off posts to Create in one click
Plan · your copilot
GemSetu Agent
One text-first agent across GeM, Lead Finder, Content, and free tools. Ask in plain English — it calls real server actions, shows costs, and waits for your confirm before spending credits.
- ✓GeM tender search, scoring, and bid folders
- ✓Lead queue, reply drafts, and run-now controls
- ✓40+ free business tools in a side panel
Pay when AI delivers
How does AI pricing work?
Credits pay for AI output — a qualified lead, a 30-day content plan, a bid document — not for seats or logins. Every account starts with 150 free AI credits. Free AI tools never touch your wallet.
Subscriptions refill credits monthly. Top up when you have a busy week. You are always paying for work done, not software sitting idle.
- AI-qualified lead
- 1 / lead
- AI content plan
- 45 / plan
- AI bid folder
- 144 / folder
See AI work
Watch AI do it in 60 seconds
Six quick walkthroughs — free tools, lead discovery, content planning, and GeM bid prep. Tap play to see AI in action.
Every walkthrough shows a real product flow. Start with free AI tools — no sign-up required.
Read the FAQ →India B2B market, live
AI on every stage of government sales.
One pack. One tender. Submission-ready.
Upload bid PDF + annexures · AI document catalog · select & batch generate · vault merge · ordered .zip · 18 AI generations included · ₹199/gen or ₹999 for +10 heavy pack.
Submission packet
GEM-4521891-packet.zip
4 min vs 2–3 days with your clerk
CRAC delayed? Penal interest auto-calculated.
Never miss a deadline or corrigendum.
Deadline alert
Laptop bid · closes in 24h
Corrigendum
GEM/2026/B/4521891 updated
CRAC reminder
Order pending 12 days
GeM affidavits in 2 min. From ₹118.
Every active GeM tender, scored for you.
ATC parsed. EMD, OEM, BIS flagged.
AI Suggestion
Based on your GSTIN, HSN 8471.30.10 matches your catalogue.
25 clients. One dashboard.
Need a GeM affidavit? It's already in your plan.
Affidavits are an AI-written tool inside GemSetu, charged from the same credit wallet as your other GeM tools — pick a template, fill in your details, and generate. No separate purchase.
- ✓Included in your GemSetu credit wallet
- ✓Template → form → generate in under 2 minutes
- ✓Same credits as AI bid documents — no separate checkout
GeM Registration Affidavit
Self-declaration · AI-written
Print, buy stamp paper, and notarise yourself — same as any affidavit in India.
Why sellers switch
Faster than clerks. Cheaper than consultants.
“The bid pack was 94 pages. I uploaded the GeM PDF once — the document checklist was ready in under ten minutes, including MSD clauses my clerk had skipped. We submitted the same evening instead of paying ₹8,000 to a consultant.”
GeM seller · IT networking · Bengaluru
Representative experiences from early GeM sellers
“After we won a ₹12 lakh order, the consignee held CRAC for six weeks. GemSetu drafted the follow-up letter and showed PFMS status in one place. Payment cleared eight days after we sent it.”
GeM seller · Laboratory supplies · Hyderabad
Representative experiences from early GeM sellers
“Match scores now surface the right tenders overnight. I manage bid folders for five MSME clients on one Operate plan — it replaced two part-time coordinators and one agency retainer.”
GeM agency · Delhi NCR · 5 clients
Representative experiences from early GeM sellers
50% off. Founding seats only.
While your competitors still use clerks.
The first 90 businesses and 10 consultants who subscribe lock in half price on Growth, Scale, Command, and Partner — for as long as you stay subscribed. One wallet for GeM, Lead Finder, and Content Planner. Your price never goes up.
business seats remaining
agency seats remaining
No contracts · Cancel anytime · UPI-first checkout
AI on GemSetu — explained
What AI does, what you control, and what you pay for.
How it works
How does AI empower my business on GemSetu?+
GemSetu puts AI on specific jobs — finding leads, writing content, preparing bids, running business calculators — while you stay in control. Free AI tools let you feel the power first. Paid AI runs when you need more output, from one account and one credit wallet.
Do I need a GeM account?+
No. Free AI tools, Lead Finder, and Content Planner work without GeM. GeM Procurement AI is for businesses that sell to government on the Government e-Marketplace.
How do AI credits work?+
Credits pay for AI deliverables — a qualified lead, a content plan, bid documents — not logins or seats. You start with 150 free credits. Free AI tools never use credits.
Are the AI tools really free?+
Yes. Dozens of AI generators and calculators at gemsetu.com/tools work without a card. Use them to see how AI fits your business before you spend anything.
Does the AI work in Indian languages?+
Yes. Lead Finder and Content Planner draft in English, Hindi, Hinglish, Tamil, and more. The site itself supports English, Hindi, and Tamil today.
Am I in control of what AI sends?+
Always. AI drafts and recommends — you approve and publish. We never post to social media or GeM on your behalf. Data stays in India, DPDP Act 2023 compliant.
AI products
Does Lead Finder post for me?+
Never. AI finds leads, scores intent, and drafts replies. You edit and send. Risky threads are filtered with the reason shown.
Lead Finder →Does Content Planner post to Instagram?+
No. AI drafts your month of content. You review, optionally generate images with your own API key, and publish when ready.
Content Planner →What does GeM Procurement AI do?+
AI reads tenders, builds bid packets, tracks orders, drafts CRAC follow-ups and SCN responses — the paperwork and follow-up that usually needs a team.
GeM features →Affidavits, refunds, and registration help live in Help